Another sickening rape case

With advent of new media and communications, many rape victims are victimized at least twice.  The attack and then the electronic humiliation. In this case, photos and texts circulated after the attack on a 15-year old who passed out drunk.  At least one offender wrote on the girl's body with a marker.  These types of incidents seem to becoming a trend (e.g. Steubenville, OH).  Rape has been around forever, but where have society and the parents of young men gone wrong?